1020.2 Social Media
Section 1000: Campus Policy
Effective: October 2017
Review Date: October 2019
Responsible Party: University Relations
Any social media presence that is used to represent the university in an official capacity, including sites managed by individual departments and clubs, are to adhere to all applicable university and system level policies as well as any state and federal regulations. Any infraction of these policies or regulations by a social media administrator will be subject to disciplinary action up to and including termination. (See policy 1001: Campus Conduct, and policy 1001.11: Discipline and Termination)
Employees who serve as social media administrators managing pages/sites that represent the university must notify University Relations and provide that office with administrative access to that page/site.
Profile images for pages/sites representing the university are to be developed and provided to social media administrators by the University Relations office to ensure adherence to branding standards.
Employees are not to publish, post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, employees should check with the Human Resources Department and/or supervisor. Some specific examples of prohibited social media conduct include posting commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile work environment.
If a social media page/site generates press and media attention or legal questions, the social media administrator will refer these inquiries to University Relations.
For purposes of this policy, social media is broadly understood to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services that permit users to share information with others in a contemporaneous manner.