 |
For
maximum impact and readability, use a sans serif typeface (such as
Arial or Helvetica)
for headlines and a serif typeface (such as Times
Roman or Caslon) for body copy. |
| |
|
|
If
you have a two-word headline, it's OK to set it in all uppercase type.
But for longer headlines, avoid using all caps--it hinders reading.
Instead use initial caps. |
| |
|
|
Use
verbs in the present tense--rather than past or future--to give headlines
a greater sense of immediacy and impact. |
| |
|
|
Keep
related words together when headlines run to two or more lines--and
avoid breaking lines at awkward or misleading points. |
| |
|
|
Break
up text with subheads to help readers scan material quickly and provide
visual interest to your piece. |
| |
|
|
Sprinkle
your articles with quotes from sources. |
| |
|
|
Use
captions to link photographs and illustrations to a story, but avoid
stating the obvious. Omit the caption if the subject matter is self-explanatory.
For maximum readability, place captions below the artwork. Include
small photo credits to show appreciation for photos contributed by
fellow employees or professional photographers. |
| |
|
|
When
using clip art, keep in mind that a single, large illustration is
generally more appealing than numerous small illustrations placed
randomly about the page. However, several individual-but-related clip
art images may be grouped together for a very effective message. |
| |
|
|
When
wrapping text around a graphic, edit out excessive hyphenation and
unsightly, irregular spacing between words. |
| |
|
|
Use
visual clues to guide readers through sections of your newsletter
that appear as regular features. For example, show hands clapping
at the head of a column entitled "Kudos". |
