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If
you're going to spend time and money designing a brochure, you'll want
it to be right on target. A piece that communicates your message clearly
and cost effectively.
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Use
color to raise the perception of quality. Printed materials are viewed
60% more favorably when in color. Instead of spreading color around
on a page, concentrate it in a few key areas. |
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Use
subheadings and white space throughout your brochure to break up your
information into digestible parts. |
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Resist
the temptation to go overboard with backgrounds. Black text on a white
background is the easiest to read, otherwise you may sacrifice legibility.
For readability,text set in color, or placed against a colored background,
may need to be set in bold or increased in size. |
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If you print your brochure on recycled paper, make sure you note your
concern for the environment on the back. |
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